Scaling from Industry Standard to City-Wide Impact
Over two years, I deeply participated in developing the strategic evolution of the Smart Ageing Award—from defining its foundational structure in 2024 to achieving mass influence in 2025.
Strategic Intelligence & Definition
Market Intelligence: Conducted 5 strategic focus groups to decode the needs of the target audience (medical, living, tech sectors).
Strategic Alignment: Utilized research findings to shape the Award's judging criteria.
Content Curation: Crafted strategic narratives for 33 industry leaders and 8 corporates, grounding the award in real market stories.
Mega-Event Integration & Scale
Flagship Integration: Successfully positioned the "Smart Ageing Award" as the centerpiece of the Golden Age Expo & Summit, capitalizing on the event's established traffic to maximize exposure.
Mass Media Launch: Orchestrated the press conference and the strategic release of the "Golden Age Living Survey" (金齡生活調查). By leading with exclusive market insights instead of standard announcements, we secured immediate news value and earned headlines across major media outlets.
Omnichannel Campaign: Spearheaded an integrated marketing campaign that saturated the target ecosystem, deploying 274 MTR advertising panels and securing a key broadcast partnership with RTHK.
