Tier-1 Brand Collaborations (IP Leverage):
Secured and managed strategic partnerships with global giants like The North Face, Columbia, BEAMS, and mercibeaucoup,. These limited-edition collaborations elevated the magazine's perceived value and attracted a fashion-forward demographic.
End-to-End Product Curation (Quality Control):
Directed the full product lifecycle from concept and material sourcing to manufacturing. Successfully launched diverse items including the "Wood Duo" (Handcrafted Tableware), "Coffee Maker Kit", and "Folding Furniture Series", setting a new standard for media premiums.
High-Visibility Retail Activation (Channel Strategy):
Orchestrated exclusive retail campaigns at high-traffic hubs, including Hong Kong International Airport (RELAY) and Eslite Bookstores (Taiwan & HK). The "Airport Exclusive" strategy successfully captured the traveler segment, maximizing brand exposure across the region.
Curated Product Ecosystem
From Media Concept to Premium Retail
