From Traditional Niche to Public Mass Appeal
The Goal: Transform traditional Chinese ink art into an accessible, interactive experience for the general public at Hong Kong's prime cultural landmark (West Kowloon).
The Complexity: Sustaining high-energy engagement and operational excellence over a marathon 17-day period in a complex outdoor/indoor venue.
The Strategy & Execution
Experience Design & Gamification: Spearheaded the "InkFinity Fair," transforming static art education into 10 interactive game booths. This gamified approach successfully lowered the entry barrier, engaging families and youth with traditional culture.
Operational Architecture: Designed a robust operational framework for 100+ onsite ambassadors. Implemented a precise shift-management system to ensure zero-downtime service quality throughout the 17-day festival.
ESG & Social Inclusion: Integrated cross-sector inclusion into the campaign, curating a diverse onsite community of university students, seniors, and artists with disabilities. This initiative elevated the strategy into a compelling CSR statement.
The Impact
Cultural Placemaking: Successfully activated the West Kowloon venue, drawing consistent footfall and media attention.
Operational Resilience: Delivered 17 days of flawless operation with high visitor satisfaction scores.
Brand Elevation: Solidified UOB's position as a leading patron of the arts in Hong Kong through a highly visible public touchpoint.
Event Highlights
